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KMID : 1036620160040020002
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Journal of Korean Clinical Health Science
2016 Volume.4 No. 2 p.2 ~ p.0
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A Study on Fashion Lifestyle and Color Interests in Accordance with University Students' Lifestyle : Focused on Students in Health and Nursing Fields
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Heo Nam-Moon
Choi Sung-Suk
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Abstract
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Purpose. This study pourpose to fashion lifestyle and color interests in accordance with university Students' lifestyle focused on students in health and nursing fields.
Methods. This study administered a structured questionnaire to 321 random subjects who currently major in health and nursing fields and who reside in Daegu city. For the collected data, using the SPSS 18.0, the following analyses were implemented: frequency analysis, factor analysis, K-means clustering analysis, t-test, and χ2-test.
Result. In terms of lifestyle, seniors had shown more active groups than passive groups in comparison to their juniors. The active group in terms of lifestyle has shown higher interest in the importance of apparel and fashion leadership in comparison to the passive group. The active group in terms of lifestyle has also shown higher interest in color in comparison to the passive group.
Conclusion. A fashion leader leading by examining the fashion life style and color interest in accordance with the lifestyle to target college students to investigate a variety of consumption patterns made according to personal preference consists of a smooth communication between businesses and consumers needed for product development.
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KEYWORD
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Color interests, Fashion lifestyle, Lifestyle
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Listed journal information
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